About The Client:
The client is a development services provider looking for website development and mobile app development projects in the US and Canada.Before working with B2B Salesify, the company acquired clients through personal networks and referrals. Thus, they were looking for a more scalable and predictable way of getting leads, prospects, and clients.
Scenario:
Target:
CEO, CTO, Managing directors, directors, partners, owners, managers, and technology heads of companies for 1-200 employees in the USA & Canada.
Channels:
Concise, Text-only, Conversational, Non-salesy cold emails,LinkedIn message chains & Automation tools.
Thoughts behind channel selection:
Since we were targeting SME”s and enterprise level companies in the USA & Canada. Hence 1-on-1 marketing mediums like LinkedIn & emails made more sense because we would not be wasting any money mass ad or marketing campaigns as their target market avidly uses these mediums. On top of that, these mediums being free made the deal even sweeter.
Process Overview:
We utilized our own high quality data list and collected the data from different sources like social media, B2B Salesify secrets, and various data enrichment tools.
1. Our content strategists carefully understood the client’s services and the prospect’s problems or challenges. B2B Salesify then crafted content that acknowledged the prospect’s problems, grabbed their attention, and generated responses.
2. We established LinkedIn connections with the prospects using the automated tool from the client’s profile. Later, we initiated development related conversations with them.
3. We delivered exclusive, real time leads to clients and introduced interested prospects with their sales team.
Accomplishments:
1. The client was able to reach out to 2,200 prospects per month resulting in 10% responses. Out of the 10% responses, 7% responded positively, inviting conversations.
2. From these 7% responses, 12-15 leads were established as strong conversations. This helped the company gain one client with two more clients close to being secured. Apart from this, we established a couple of one to one connections and fruitful conversations.
3. The client’s network grew on LinkedIn in a way that should prove beneficial in the long run.
